Verge Dealer meeting
In between the late-summer Eurobike and Interbike tradeshows we invited our dealers to our headquarters in Poland to introduce them to the new Verge Global, a company-wide restructuring bringing together European and Asian production facilities and using world-class project management solutions to push the limits of custom technical garments. The new Verge Global icon is the most visible change yet retains the Verge design language, signaling an evolution of the business and global focus, while at the same time integrating better onto new garments, new packaging, and a new streamlined website.
The updated 2016 Verge Global garments were unveiled and dealers invited behind the scenes for a closer look at the printing, ink transfer, cutting, and sewing departments, walking away with a better understanding of Verge Global's production capabilities, and just how many people are involved in the creation of each custom garment. On the tech side of the business, we were proud to show off our online Verge Order System, a completely new technical solution to help dealers manage orders and keep up with garments through all stages of production. We also talked through our new website, showing off the robust content management system and language tools that allow dealers to to better reach their home market.
Besides the latest from Verge Global's rebranding effort, this inaugural dealer meeting offered dealers a chance to get to know the typical Polish kitchen, and to sit down face to face with one another to talk shop, and make stronger connections across the globe through the classic act of sharing food and drink. With a strong network of dealers, unparalleled manufacturing capabilities, and a number of new technological solutions the 2016 Verge Global rebrand is more than a new logo and updated garments, it's a whole new approach to custom technical clothing production, making it easier for dealers to deliver the top-quality garments customers have come to expect bearing the Verge name.