Verge Sport Launches 2016 Rebranding
Newburgh, New York (October 20th, 2015) -
For two decades, Verge Sport has produced private label technical clothing for other brands, operating outside the spotlight while focusing instead on refinement of its sublimation processes and on-time delivery of individually crafted garments. With a shift in the custom apparel market worldwide, Verge Sport is in a unique position to become a market leader with unparalleled in-house manufacturing and color reproduction capabilities, and the passion to bring it together. The new Flying V logo embodies the visual change; behind the scenes it is more than just a new logo, but an entire reboot of Verge Sport with the tools and team to create custom technical clothing more efficiently than the previous generation of custom makers.
"We are athletes first and business people second so our approach is different than most. We look at everything we do through the eyes of a client and then reverse engineer the system," reports Founder Michael Magur. “The time is now for a global rebranding of Verge Sport. We’ve spent the last 12 months putting together a winning team that not only got us over the finish line of the rebrand, but has the talent to set us apart from the competition now and in the future.”
The 2016 season is just around the corner and Verge Sport is poised to come out of the gate stronger than ever, with an all new back-end order management system that will set the standard for custom garment order communications, giving clients the ability to see every stage of production, and a direct connection to the team printing, cutting, and sewing every garment. Cycling remains a foundation of the company, with a full line of triathlon, running, and Nordic skiing apparel complementing the core offering, outfitting the entire athlete for whatever adventure tomorrow brings. Not unlike the athletes living out their dreams, Verge Sport is Pushing Limits to deliver custom apparel that exceeds expectations.
View the complete rebranding of Verge Sport at www.vergesport.com