The importance of a clothing sponsor - Blog - Custom Cycling Apparel, Clothing & Kits | Verge Sport

The importance of a clothing sponsor

The importance of a clothing sponsor

There are many options when it comes to custom cycling apparel, and while shopping on price is first for most everyone the long game is with partnerships than can last more than a decade. I was one of those racers that had tried a number of different kits through changing team sponsorships, fashion decisions, or just plain what was available at start time. Verge Sport first came to light to me back in 2002 through a rider referral as I was constantly shopping around for clothing for teams and programs I was involved with. I had never heard of Verge, knew nothing at all about them, and had never personally seen their products. The only thing I did know was that they sponsored Steve Tilford. "If it's good enough for Steve Tilford, it's good enough for me." 

 

I took a look at Verge Sport and started an order for a road program that I was running at the time. We had a lot of riders across the full age and Category range — this was a large order, with a lot of potential for mixup and confusion. Throughout the process Verge remained patient, and helped with  the order whenever and wherever possible through their art department or simply being flexible for the ever changing needs of a growing team. That first order was a lot of work, but it came together in the end for a fruitful race season.

 

At the time the quality of the clothing was everything we could hope for, even if in hindsight it's hard to imagine 2002's best next to today's. As time progressed our team was brought up with new advancements in the apparel world as fabrics and color rendition got better, fit and construction were  further tuned, and the order process continually grew more streamlined. It became clear throughout that the employees of Verge were interesting in building a relationship rather than just undercutting the competition year to year. 

 

I've been fortunate enough in my race promotion career to have hosted several National Championship level events that allowed me to return the favor to Verge. Those off the record last minute revisions and rushed customs kits showed a commitment to the sport over the years, and I was beyond excited to bring Verge on board as a partner at these events. They came through and went the extra mile when it was needed, producing apparel for the backs of racers and that was sold at retail, and providing our volunteers with shirts, socks, and beanies that were vital to keep the base engaged and part of the event. 

 

I've long viewed the relationship between KCCX and Verge Sport as more partnership than sponsorship, as there has always been a genuine back and forth throughout the years. They provided a technical canvas to show off our team colors, giving us a way to maximize the athlete and sponsor impact. The Verge commitment to one on one customer service has proven invaluable over the years, the relationship with the Magur and Scheerer families going beyond bike racing to a genuine friendship outside of the race tape. 

 

Team clothing is a way to tell a story, whether that of sponsors, an inside joke between friends that got out of hand, or that of a common fundraising mission. You don't have to be a professional to have a clothing partner, you don't have to be the fastest person or team to have a clothing sponsor. It's been fruitful to count Verge as both over the years, and it's exciting to now sit across the table making other's clothing dreams come true. 

 

-Bill Marshall, Verge Sport National Marketing and Sponsorship

Verge Brooklyn: 67 35th Street, Suite B502, Brooklyn, New York, 11232 USA

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