Cyclocross is often called the "sixth father of Belgium" for good reason. The heartland of the off-road fall sport remains the proving grounds for emerging talent, where races like the iconic Koppenbergcross separate legitimate contenders from mere participants.
Leading custom cycling apparel brand Verge understands better than most what it takes for the next generation of American cyclocross racers to evolve on Europe's treacherous courses. Which is why Verge is thrilled to announce an extended sponsorship of the EuroCross Academy junior team as they take on Belgium's legendary "Christmas Week" races this year.
The roster of talented U19 riders will need every advantage during the grueling six race schedule from December 22nd through New Years. So Verge will supply the squad top-tier custom kits to optimize durability, comfort and speed acrossmud-caked terrain.
As Verge's VP of Sales & Marketing Charlie Issendorf explained: "We believe in supporting the future of cycling, and that begins with investing in talented young riders to progress the sport."
EuroCross Academy founder Geoff Proctor echoed the sentiment: "Superior quality, extraordinary durability, like-minded passion and drive–all contribute to a super partnership."
The promise of Verge's support already bore fruit last November when AJ August stormed to victory at the prestigious Koppenbergcross wearing Verge-branded kit on his ascent from EuroCross amateur to newly signed INEOS developmental rider.
Look for Verge's distinctive colors and logo on the chest of emerging talents like Luke Vollmer, Tobin Ortenblad and Curtis White competing in Belgium's most demanding holiday classic events below:
EuroCross Academy Race Schedule
- December 22 – Mol, Belgium
- December 24 – Reusel, Belgium
- December 26 – Beernem, Belgium
- December 27 – Zolder, Belgium
- December 29 – Loenhout, Belgium
- December 30 – Hulst, Belgium
- January 1 – Baal, Belgium
