This Friday, July 18th, the criterium season's crown jewel kicks off across Chicagoland, and we're thrilled to be back as the official leader jersey sponsor of Chicago Grit – America's largest road racing series and the most prestigious 10-day criterium festival in the country.
But this year, we're bringing something special to the party. The race leaders will be sporting our TOR jersey – the fastest, most aerodynamic piece in our entire collection. As if these speed merchants needed any more help going fast, we're about to make them even quicker.
"We're excited to be back again as the leader jersey sponsor," says our VP of Sales & Marketing, Charlie Issendorf. "This year's leaders will be racing in our TOR jersey – the fastest, most aerodynamic jersey we offer. As if they needed any more help, we'll make them even faster."
What makes Chicago Grit special isn't just the racing – though watching cyclists hurtle around tight city corners at 35mph never gets old. It's the way entire communities embrace these events, turning what could be simple parking lot races into all-day celebrations of cycling culture. Each host community spends months preparing to create unforgettable experiences for riders and spectators alike.
Race Director Marco Colbert knows what makes the partnership work: "Verge has been an outstanding supporter. Their creativity, attention to detail, and quick delivery have made a huge impact. The new leader jersey is a standout and something we're all proud of."
Come Friday, we'll discover who earns the right to wear the first TOR leader jersey. One thing's certain – they'll look fast doing it.
